Nantahala Outdoor Center

Explore Western North Carolina's great outdoors with Nantahala Outdoor Center. The nation's largest outdoor recreation company, NOC has led outdoor adventures since 1972 and earned recognition as "One of the Best Outfitters on Earth" by National Geographic Adventure. Over a million guests visit NOC annually to embark on a diverse collection of more than 120 different river and land-based itineraries! Learn to kayak at NOC's world-renowned Paddling School, or test the latest outdoor gear and shop at retail stores in Asheville, Gatlinburg, and Nantahala. Book a trip on one of seven rivers in the Southeast, or fly through the skies on the Nantahala Mountaintop Zip Line Adventure!