Greetings From Asheville Tourism and Transformation in the Postcard Age

Before e-mail, before the television, before the telephone–there was the picture postcard. Picture postcards combined personal correspondence, souvenir, and advertising in a package that was affordable for both local attractions to create and the average individual to purchase.

This exhibition explores how the land, the people, and the built environment of Asheville and its surrounding environs were interpreted through early 20th century vintage postcards. Some images show the sophisticated architecture of the region, including views of downtown Asheville, the Biltmore Estate, and Grove Park Inn. Other images show views of the scenic mountains and landscapes that first drew tourists and outdoor enthusiasts to the region. This exhibition features images by well-known photographers like Henry Martin, Herbert Pelton, Ewart Ball, and George Masa.

Free for Members or included in Museum admission. The Museum offers pay-what-you-wish for the Appalachia Helene-affected region.