Holiday Jamboree Presented by Bojangles

Asheville, NC — This year, Asheville’s Annual Holiday Parade will take on a fresh twist as it transforms into a vibrant Holiday Jamboree at Pack Square Park, presented by Bojangles! Produced by the Asheville Downtown Association in partnership with the City of Asheville, the Jamboree is a family-friendly celebration of holiday cheer and community spirit, happening on Saturday, November 23.

The Holiday Jamboree will bring the community together with crafts, games, and fun activities for all ages. Stroll through the festive Holiday Market, featuring local artists and retailers, and savor delicious food and drink from popular food trucks and beverage vendors. Santa himself will be on-site for free photos, thanks to the NC Arboretum, and families can enjoy lively performances from local bands, school groups, and dance troupes on the Pack Square stage.

Holiday Jamboree Highlights

• 11 AM - 3 PM Festive performances from community groups on the Pack Square stage
• 11 AM - 3 PM Free photos with Santa, sponsored by NC Arboretum
• 11 AM - 5 PM Holiday Market featuring unique gifts, crafts, and goodies
• DJ Phantom Pantone keeping the holiday spirit alive with great tunes, courtesy of AVL Free Events
• U LEAF STAGE Performances by local musicians all day at Pack Square Plaza

Plus, the Holiday Jamboree offers an opportunity to celebrate Asheville’s local heroes. Mayor Esther Manheimer will serve as Grand Marshal, honoring our city’s first responders, civil servants, and volunteers who have shown incredible dedication to the community.

Get Involved!

This joyful event invites everyone to experience the magic of the season in downtown Asheville. Those interested in participating as vendors or sponsors are welcome to visit ashevilledowntown.org for more information.

Celebrate the Holidays Together

Bring your family and friends to Pack Square Park for a day filled with food, fun, and holiday spirit. We can’t wait to see you on November 23 for the Holiday Jamboree!